Selling Your Freelance Content Writing Services

Promotion & Content Creation

Starting a website for a business can be time consuming and requires extreme amounts of marketing; depending on the way a business owner intends to promote their site, they could find themselves doing a lot more networking than writing for their website’s blog.

Time will become scarce and every second counts, so it will become important to find ways to handle their web content and marketing efficiently. Becoming a common solution is to outsource content writing to freelancers and writing firms; individuals who live to create professional content that delivers their client’s message and encourages reader engagement.

5 Reasons Businesses Will Buy Your Content Writing Services

Selling your freelance services should be more about their needs than your skills; give them reason to buy your services and impress them with your skills later.

While there may be various reasons a business owner would consider outsourcing content writing services to you, here are five reasons why every business owner would be happy to hire an efficient content writer.

1.    Their Minds are on Math, not Words.

Sure, it can be fun to see a new project take off, the feeling a business owner gets when they see results of their new marketing strategy taking effect. The problem is, most business owners are in it for the money alone and creating content is something they didn’t expect to have to do frequently in order to remain relevant.

Their enthusiasm and excitement about online marketing, blogging, and website development will either fade or be replaced with an urgent need to handle new incoming business. This leaves an ample window of opportunity, as they are busy crunching numbers, they are sure to need a content manager, a few writers, and occasionally someone to manage their social media. By starting an online marketing strategy, a business owner has created at least three more roles in which you could pitch your services.

2.    Maybe They’re No Hemingway

Not everyone can create engaging content, content that attracts readers, or content that sells products or services. And just because they were successful at starting their physical business, online marketing and content creation require a different skill set.

If their website lacks content, try giving them some example pieces [work out some haggled price] for their blog or website. Promote it accordingly to make sure your work gains an impressive viewing and check back with the business owner in a week or two to gauge the results or effects of your work in terms of their business.

If your work was successful, they should be excited to receive more traffic from future work by you and could even recommend you to fellow business owners seeking to market online.

3.    A Thing of Priorities

Again, once a business owner begins seeking consumers online- their business is sure to pick up a new demographic and sales. This means they will have less time to create content for their online business in order for it to continue to flourish. You can try pitching weekly posts or monthly assignments geared towards their new audience and promoting services/products which haven’t received much interest before.

4.    The Blog Was Just a Means to an End

They may have already had a professional service platform and are seeking to add on a blog to increase consumer interests.

To continue to encourage sales and maintain their usual routine of business, an owner would consider outsourcing to the right content writer. It would be assumed that the writer is self-managed, time efficient, and capable of working with very little to no contact with their employer. They intend to continue to focus on business and, if a consistent work schedule has been established, they’ll eventually expect you to manage the blog yourself.

5.    More Than One Business Means More Than One Site

Most times, when a business owner is seeking to start a new venture, they tend to incorporate the same marketing strategies across the board and even merge them through backlink networks. At this point, they might want to focus more on the new website, ensuring its success, while leaving the previous site in the hands of a capable content writer and blog manager.

Selling your Content Writing Services

In every instance mentioned, the site owners needs are first and foremost, which is crucial when selling your content writing services. What’s more, the business owner is able to focus on their daily business routine and managing sales, which ensures they can continue to pay your asking rate for your services.

By creating an environment where they feel their needs are the prime concern, sales are increasing, or that you have encouraged a new demographic to become consistent consumers, business owners are more at ease when buying your content services at your set rate.